Wedidn'tstartasupplementcompany.Westartedaconversationaboutwhatrealfoodshouldtastelike—andrefusedtostopuntileveryingredientearneditsplace.
Snack differently.
William Kamar
20 years in fitness. I've tested hundreds of protein products. Same story every time — flip the label, and there it is. Seed oils. Sweeteners. Fillers. All hiding behind the word 'healthy'.
I founded Mindful Crumb because I refused to choose between food that performs and food that tastes incredible. Every product we make starts with one question — would I feed this to my own family?
The answer has to be yes. No exceptions.
William Kamar
20yearsinfitness.I'vetestedhundredsofproteinproducts.Samestoryeverytime—flipthelabel,andthereitis.Seedoils.Sweeteners.Fillers.Allhidingbehindtheword'healthy'.
IfoundedMindfulCrumbbecauseIrefusedtochoosebetweenfoodthatperformsandfoodthattastesincredible.Everyproductwemakestartswithonequestion—wouldIfeedthistomyownfamily?
The answer has to be yes. No exceptions.
Real Food, No Compromise
No Seed Oils
Industrial seed oils have no place in real food. We use only clean, natural fats.
No Artificial Food
If it was made in a lab, it doesn't go in our products. Period.
No Gut Disruption
Your gut is your second brain. We protect it with every ingredient choice.
What We Stand For
Real Food, No Compromise
Every ingredient earns its place. If it doesn't nourish, it doesn't belong.
Gut Health First
Your microbiome drives everything — immunity, energy, mood. We build around it.
Taste Is Non-Negotiable
Clean food that tastes like cardboard helps no one. We refuse to sacrifice flavor.
Clean Fuel for Performance
Designed for people who move — athletes, lifters, runners, anyone who demands more.
Full Transparency
No proprietary blends. No hidden fillers. You see exactly what you're eating.
Mindful Consumption
Less but better. We'd rather make three perfect products than thirty mediocre ones.
Real Food, No Compromise
Every ingredient earns its place. If it doesn't nourish, it doesn't belong.
Gut Health First
Your microbiome drives everything — immunity, energy, mood. We build around it.
Taste Is Non-Negotiable
Clean food that tastes like cardboard helps no one. We refuse to sacrifice flavor.
Clean Fuel for Performance
Designed for people who move — athletes, lifters, runners, anyone who demands more.
Full Transparency
No proprietary blends. No hidden fillers. You see exactly what you're eating.
Mindful Consumption
Less but better. We'd rather make three perfect products than thirty mediocre ones.
From Passion to Purpose
The Beginning
William begins his journey in fitness and nutrition, spending years understanding what real performance food looks like.
The Beginning
William begins his journey in fitness and nutrition, spending years understanding what real performance food looks like.
The Realization
After years of reading labels, the truth was clear: most 'healthy' food was full of seed oils, artificial ingredients, and gut-disrupting additives.
The Realization
After years of reading labels, the truth was clear: most 'healthy' food was full of seed oils, artificial ingredients, and gut-disrupting additives.
The Promise
A commitment was made: create food with full transparency, zero compromise, and taste that never takes a back seat.
The Promise
A commitment was made: create food with full transparency, zero compromise, and taste that never takes a back seat.
Mindful Crumb is Born
Launched from Porto, Portugal with a mission to bridge the gap between health-conscious eating and genuinely delicious food.
Mindful Crumb is Born
Launched from Porto, Portugal with a mission to bridge the gap between health-conscious eating and genuinely delicious food.
Growing the Family
Crumb Balls, Primal Core, Primal Surge — each product proves that clean ingredients and incredible taste can coexist.
Growing the Family
Crumb Balls, Primal Core, Primal Surge — each product proves that clean ingredients and incredible taste can coexist.
Built on Experience
Years in Fitness & Nutrition
Product Lines
Artificial Ingredients
Transparency
Years in Fitness & Nutrition
Product Lines
Artificial Ingredients
Transparency
Ready to Snack Differently?
Clean whey. Protein snacks with nothing to hide. Stuff your kitchen actually deserves.